ENHANCING

FAN EXPERIENCE

AT MADISON SQUARE GARDEN

Their Request

When the NY Rangers entered the Playoffs in 2017, the Events Team at Madison Square Garden contacted us about incorporating our super impressive and fully enclosed 360 Video Booth as the main feature in the Rangers Town Square Fan Experience Tent!   The concept for the shareable 360 output videos was to utilize green screen technology to virtually place fans center ice while the entire 2017 NY Rangers Team rotated around them!  We were super excited to tackle such a unique & creative, yet challenging activation request!

Our Solution

We produced & delivered a super sleek and fully branded 360 enclosure set up, completely covered with green screen on the interior!   We also met the technological request for this activation by creating & importing a totally custom designed virtual world into our 360 software!   Combining these elements with our proprietary Overhead 360 Camera Rig made this concept a super fun reality! Rangers Fans were simply blown away and ecstatic about being on center ice at MSG with their favorite team surrounding them!

The Results

  • 5,000+ 360 Videos Captured
  • 10,000 + Social Shares
  • 3+ Million Social Impressions
  • Enhanced Fan Experience
  • Thousands of Smiles Created!
  • Very Happy Client